The Work Market Blog

Our thoughts on the world of work

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Navigating the Nuances of Worker Classification in the Freelance Era

More businesses than ever before have started turning to freelancers and independent contractors. A freelance workforce allows them to improve financial flexibility and drive revenue in a fiercely competitive marketplace. It’s not all rainbows and unicorns though. Some businesses deploying a non-traditional workforce have struggled with a particular aspect of freelance management: labor compliance. One of […]

Powering the Future of Sales Workforces

“Innovations in technology over the last decade have fundamentally transformed how businesses and workers interact. Experiential and event marketing agencies are increasingly leveraging technology to access on-demand talent and become more financially flexible. Brand ambassadors, in turn are pursuing the flexibility of independent careers and utilizing specialized skill sets to perform freelance work. Agencies need […]