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Top 10 Retailers Daring to Risk Big

Top 10 Retailers Daring to Risk Big

This post was originally published in the April 2016 issue of STORES Magazine. There’s a Cadillac commercial that stops me in my tracks every time I see or hear it. Called “Dare Greatly,” it focuses on a handful of individuals who have challenged convention in their quest to drive the world forward. Those in the…Read More

4 Reasons Freelancers are Key to Trade Show Success

4 Reasons Freelancers are Key to Trade Show Success

Today’s biggest marketing and brand initiatives live in the smallest places — on-demand and in your pocket. Messaging and promotions fill newsfeeds, inboxes, and screens of all sizes with style, wit, and sales pizazz. Digital campaigns have the ability to be both far-reaching and direct. They’re flashy and information-rich. They’re still not enough. Last month, the…Read More